Whiteboard Animation is so famous, But Why?
A creative way of sharing information using the process of sketches being drawn on a whiteboard or white background is basically whiteboard animation. It is called white board animation for the fact that it’s a sketch drawn on white board and it video recorded. The end result is basically a time lapse or sometimes stop-motion. Actual animation is rarely used, but the turn is almost always successful of a ‘Whiteboard Animation’.
It is being used in TV and internet advertising as an exciting and engaging marketing tool on a very large scale. The world of internet is being heavily impacted with video marketing. Video content already makes up to 64% of all internet traffic. And it is expected to grow up to 80% for by the year 2019 as per the reports of Cisco’s Visual Networking Index.
It would not be wrong to say if a company doesn’t have ‘explainer video’ as a marketing tool it is falling behind the competition already.
So what makes video marketing such a big hit? Why you should get a whiteboard animation video made right away?
Best for five ‘W’s
The best answers to the five ‘W’s about your product or service can be best answered with another ‘W’ that stands for Whiteboard Animation. Those heavy presentations, face-to-face communication, never ending board meetings have a strong chance of missing the information. There could be many reasons that may have negative impact on the person in front of you.
But in the self-explanatory segment a white board animation would be a perfect choice. As in whiteboard animation message would be bold and clear.
Can be placed anywhere!
The major benefit of a whiteboard animation video is that they can be placed anywhere. With videos being so much in use almost every portal has space for a video content. From your social media platforms to your website’s landing page, whiteboard animation fits everywhere.
According to a recent survey, including video on a landing page can increase conversion by 80%.
They are memorable
All would agree to the fact that whiteboard animation is always engaging and easy to understand. The simplicity of the whiteboard animation makes memorable. Easy understanding of the content makes the potential buyer remember you. And if the potential customer remembers your video they will also remember your product and services. And they will talk to others about you.
Call to Action
Fact that white board animation is easy to understand, and have the power of engaging the viewer with utmost clarity makes a lot of difference. When a potential buyer/customer has understood your product/service in the most effective way it will definitely have a response.
Once the subject is clear, a viewer can be converted into a lead and further into a sale
Effective and in budget
Any person looking forward get a work done which involves monetary investment, feels that expenditure should be worth the money spent. And at times expectations of the worth are much more than the investment. In case of whiteboard animation video the worth is much more than you would have to spend. They are effective and very economical in nature at least at ours Adific Studios.
Turn Stories into Sales
The benefit in which whiteboard animation videos can help you to pull your TG towards your company works wonders. You don’t have to make fictional stories all you can do is turn a testimonial into a whiteboard animation. And let one client speak for the company to others. Turning your success stories into white board animation would also help you to impress potential buyers.
They Increase Web traffic & page views
For anyone who has the basic understanding of the internet world can definitely understand the point made. Video content is increasing in popularity & accessibility at the same time.
According to marketingsherpa.com videos attract more than 300% traffic and nurture leads.
All the above points indicate that whiteboard animation can help you in many ways. They can make your presence felt on the social platforms and in the cabin of your potential buyer. In order to have an effective whiteboard animation you must be clear with your agenda and ultimate goal. Once you have the clarity of thought you can make one impactful video that will be a game changer.
Keywords: animation,Whiteboard, storytelling, content
Wed,November 01, 2017