How Dating App Tinder is winning the hearts of people with the Animation Video
Earlier people use to depend entirely on the act of serendipitous to get introduced to someone very special to whom they can feel connected for the whole of their life, depending on such things wasn’t easy. Later dependence got shifted to parents, community, or tribes.
But today, finding your mate is very easy than before. Online dating apps have almost tried to cut the dependency on the third person. Off cause now the person is replaced by a dating app. That can help you find the right person by swiping right to left and simply leaving the decision up to you.
Online dating App Users in Millions
- Tinder: 46 Million
- Happn: 28 Million
- Bumble: 23 Million
and Tinder with 46 million tops the list.
Instead of having such huge traction from users, brands still look forward to the creative concept for campaigns which could engage their audience and connect more emotionally to their life. It is like a brand walking with them in their ups and downs.
Let us check out how Tinder approach to connect with their audience and making an effort to improve the quality of relationships through animated video campaigns.
Tinder- Invention of Together
Campaign Message: Whoever you are…straight or LGBTQ, you’ve got a right to choose and be together. Therefore Tinder-Invention of together is here. You might not get to hear these lines, but when you see the variety of characters, you get to know this is the open platform for everyone.
Brand Colors: Buck Studio has done the brilliant job, Characters and the colours used in the campaign aka animation video match the Tinder app colour theme.
Social Challenges Portrayed: The social problem portrayed in the campaigns is not new to the society. It existed from the ages. For example
- Forced Decisions
- Religious Problems
- Same-Sex Issues
These problems are old enough in the society. However, the message clarity and simplicity are very new introduced in the Tinder- Invention of Together animated video campaign. Which say ‘then something happened, everyone started to make their own decisions again’. This shows how a small act of introducing a platform like Tinder can empower people with their decision making.
Strategy: The strategy was quite simple, the social problem. I guess Tinder is quite well informed about its users and its target audience issues, and what are they seeking which could be easily resonated in the campaign.
Keywords: Tinder, Online Dating App, Campaign, Invention of Together
Tue,January 16, 2018