How can animated video help startups in the business?
Sierra is my friend, and she owns the startup of the baby products. While having a coffee on a sunny day, she asked me, “How can I reach out or attract more my target audience?”
Me: Aren’t you able to attract people to your website?
Sierra: “Yes, I am, but I see them quickly jumping from my website. I am not able to engage or convert them.”
Me: Where do you exactly see the problem?
Sierra: It is the engagement.
Me: What is the best solution you think?
Sierra: Maybe the content marketing.
Me: What is the challenge then?
Sierra: The Budget, Content marketing is not one time job. You have to make your audience more educated and aware and provide them with the regular content. And for that, you need a team of at least 4-5 people.
Me: Any solution for the budget problem?
Sierra: I thought of videos but then I am clueless and little sceptical about how it will generate better results in term of ROI, SEO rankings and off cause budget is the priority concern for me.
Me: What kind of videos are you looking?
Sierra: I don’t know. I am not much aware of it. The internet is already bombarded with a lot of information and to find the right one is challenging for me.
Most of the people in the startup world face the same challenges as Sierra. It was then when I came up with the idea of writing down.
So, in a nutshell, the essential question is, can a video be the benefit to startup world?
If yes, then how?
Benefits Startup can reap from animated videos.
It is an explainer video for your target audience
As we know, Sierra has a startup based on baby products. So her audience would be the new parents or people preparing for the family. This audience could be mostly in working category. Here it is important to note that working-class audience hardly has time to read everything about baby services. And the second challenge one may also feel explaining the product in the textual form.
Then what would be the best option?
It will be animated video. It will consume 30 sec to 1 minute time from your target audience 24 hours and will leave your product message impression in a long-lasting way on their brain.
“According to molecular biologist John Medina, vision is our most dominant sense, taking up half of our brain’s resources. And visual information is processed 60,000x faster than text.”
See for yourself: which of the two images is more comfortable to comprehend?
And the designed graphics format appeals you more than textual. Same is the power of the animated video.
It increase your social media presence
Animated videos can trigger the emotion in the audience which can lead to a lot of engagements. A lot of engagements means increasing your brand presence in the online market.
Did you know?
“Video-on-demand traffic will double by 2019, and high definition (HD) will be 70% of this. Social media will be a major driver of video distribution. Facebook and Snapchat are leading this charge.”
Now is the right time to use the animated videos as the tool to increase your presence on social media.
It is a brand awareness
An animated video with clear concept and message is loved more by the audience. People will appreciate it more and more. It could be your teasers, explainer videos. For example:
"Vooza’s funny video is dubbed as a hilarious tech startup spoof ever by Huffington Post."
From the start of your video, you’re communicating your brand values to your target audience in a vivid format. A good video will combine aesthetically pleasing animation with brand personality to build your businesses identity.
Here is an example of AIRBNB:
It increases conversions
More you serve entertaining, informed, emotional animated explainers videos on your consumer plate. It will help you more in making conversions.
The best part of the video is that you can also embed the call to action in the video. It could be.
- Buying Services
- Get in Touch
- View more
- Learn more
- Call us
- Drop a message
- Book Now
A perfect example of this is Dropbox. “Dropbox produced a 10% conversion increase from their explainer video, making $50 million in additional revenue.” (Source: MarTech)
It is Cost-effective
Imagine spending too much time and resources on the content marketing and then promoting it can cost so much until you have the excellent budget to kick start everything.
With video, you have a readymade concept from the scratch to the final video. All you need to do is hire an agency or company who are already in this service industry.
The best part is when you need some changes; you don’t have to change the whole video you can work on some portion of it according to your idea. But the same thing cannot be expected regarding infographics and graphics.
They will consume a lot of your resources and time.
Marketing becomes more fun as you provide better education and awareness with videos to your target audience in the span of 30 sec to 1 minute.
Improve website SEO
Videos create backlinks which are very helpful for driving traffic to your website. And from here you can measure the result that how page views are you receiving.
Google search engine gives the well-optimised video content same authority as the written text. The higher power of your video better it will rank in the Google search engines.
All you need to focus in on:
- Title and thumbnail image
- Video tags
- Meta data and Searchable data
It is mobile friendly
Did you know these Facts?
According to Yum Yum Videos,
- In 2017, figures suggest that more than 63.4% of mobile phone users will access online content through their devices.
- Globally, mobile data traffic will increase 10-fold between 2014 and 2019.
Since videos are mostly consume on the mobile. Make sure you make it mobile friendly.
How you can tap or measure the performance of the animated video?
The best way to know the success of the video is to measure the comments and replies on the video. How many users have interacted? How many queries did they leave on the page?
Facebook has this remarkable option of capturing the audience emotions via emoji.
Here is an example:
It can help in calculating audience reaction to the video.
Why do people share content?
We often think if someone has shared the video it is because they like it. We must understand it is more than liking it.
Mona tries cupcakes at newly open shop near by her street. She like the cupcakes and she shared with everyone. Few her friends asked what the difference in two cupcakes? In her reply, she said, they had variety, and different types of cupcakes and they offered customised designs.
In this whole conversation, you might note that it was the qualities of the content aka cupcakes that were shared and displayed in the chat repeatedly.
Similarly, the video has the same role. More your content is being shared more you have an opinion of the people. Try to tap that what made your audience shared your content. What triggered them to do so?
How much time spent on video?
Uploading video on the website can help you track down that how long a user stayed on your page and viewed your video. This metric can assist you in breaking down the behaviour of the user.
Let say a user landed on your website where you have uploaded the video of 1-2 min.
Now 100 people landed on your video page.
How will you track the time by all of them?
It is very with the help of Google analytics.
You create the campaign URL for that page and can start tracking. Google analytics does all the calculation for you.
Have any question on animated videos?
Keywords: video,animation, startups
Fri,December 22, 2017